Radio Woodstock 100.1 has announced it has formed an exclusive market development partnership with Brawn Media of Albany, NY, to provide a full suite of digital services to Hudson Valley businesses, effective immediately. Radio Woodstock Digital Services powered by Brawn Media significantly expands Radio Woodstock’s long-standing marketing capabilities through its owned and operated radio, internet and live event assets to provide the most comprehensive integrated marketing mix available to Hudson Valley business through one organization.


Radio Woodstock, the Hudson Valley’s only live, local and independent radio station, has been working to help local businesses market themselves for more than 35 years. Brawn Media has parlayed its team’s extensive experience in traditional broadcast media to specialize in custom-designed, digital marketing strategies that are reinforced by traditional media buys. “This perfect storm of traditional and new media results in campaigns that focus on optimized return on investment for digital dollars spent,” said Radio Woodstock principal owner, Gary Chetkof. He added that Brawn’s current client roster represents a wide variety of business categories including tourism, travel, education, legal, medical, retail, automotive, insurance and financial.


The new digital services suite includes Search Engine Marketing (SEM) – including Pay Per Click; pre-roll and online display; retargeting; digital reputation management; social media marketing; mobile app development; mobile geo-fencing; website design and management and Search Engine Optimization (SEO) services.


“We know the Hudson Valley and we saw there was a void in the market and that this partnership will cover all our radio supporters’ traditional and emerging marketing bases out of one shop,” said Richard Fusco, General Manager of Radio Woodstock. “And many of the newer companies offering digital services don’t have the depth of knowledge and experience to integrate all media available to optimize return on investment.”


Donna Brownson – founder and president of Brawn Media – said she is thrilled to align her company with Radio Woodstock’s premium content brand and offer this new package of services to the greater Hudson Valley marketplace. “Marketing is going through an evolution. Effective, cost-efficient campaigns now require an integration of traditional media and digital media. Digital media offer new ways to engage potential customers but need traditional media



to support and reinforce the marketing message. Radio Woodstock Digital Services powered by Brawn Media now offers a suite of digital services that maximizes ROI for digital dollars spent while expanding the effectiveness of your traditional media buy. Radio Woodstock’s knowledge of the Hudson Valley business community and Brawn Media’s digital expertise is the perfect partnership to bring these services to businesses in Ulster, Dutchess, Greene and Columbia Counties.”


About Brawn Media

Brawn Media has made its mark in delivering the best results for its clients in both traditional and online marketing and continues to be on the cutting edge of digital advertising, web development and reputation management. The firm has expertise across many business categories and has marketing experience in local, national and international markets. As a Google Showcase Partner, Brawn Media has immediate access to beta programs, data insights and exclusive training programs unavailable to most firms of this size. This program gives clients priority digital services executed by Google certified experts that generate results.


About Radio Woodstock 100.1

Radio Woodstock is a Hudson Valley based, multi-media company that includes the award-winning radio station, Radio Woodstock 100.1 WDST, website, Radio Woodstock Facebook page with nearly 40,000 fans, the Radio Woodstock stream available online and on mobile devices via the app.


Radio Woodstock’s focus is in the local region from Beacon to Hudson on both sides of the Hudson River including Dutchess, Ulster, Columbia and Greene counties and is “100.1% Homegrown in the Hudson Valley”. Radio Woodstock’s programming includes a mix of classic and new rock releases and live on-air personalities with a strong sense of community and connection with listeners.

Radio Woodstock’s live events division also produces a variety of live events and concerts throughout the year including the Craft Brew Boogaloo and Speed of Sound Music Festival. Radio Woodstock co-founded the Mountain Jam and Taste of Country Music Festivals, two of the largest music and camping festivals in the Northeast.